New layout, same passion

Columns: Editorials
Telling the story of karting is what we strive to do. We've been doing it since 1989 and we've seen this racing sport change a lot. Most importantly, we've seen the world around us change, trying to make the storytelling of this particular and niche sport compatible with an increasingly vast and complex reality.

Way before 2000, we understood that the digital platform would play an important role, and we didn't hesitate to expand the offering of specialized karting information on paper. We're Italians, and karting is as much a part of our country as pizza: however, we've never thought that Italy was the only scenario from which to try to understand karting. On the contrary, more and more in recent years, we have tried to understand which directions the global karting movement is taking, which is anything but easy. On one hand, because F1 has 'eaten up' karting and has favored a perception that is not entirely real among the audience, with its highly professional paddock and a population of very young drivers. On the other hand, because many people approach this sport without any professional ambitions even in adulthood, just to enjoy how gratifying a motor sport can be at relatively low costs – think of the whole rental racing world or even the arrive-and-drive formula championships or the more accessible single-brand championships or all the informal racing popping up around. The new Vroom Magazine wants to tell it all, not just karting, from the one closest to the top of the pyramid but also and above all the most popular one, close to its origins and still capable of exciting those who approach it, because there is still so much to say and pass on.
We wanted the new layout of Vroom to be more 'journalistic', more essential but with a layout of the many contents easily accessible even better from smartphones, by far the most chosen support by our many faithful readers: if you haven't already, subscribe to the newsletter and get ready for much more...

Created by: fmarangon2 - 19/03/24

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