Kalì Kart on track with an official racing team in 2024

Columns: News and Previews
In 2024, CRG will continue to reposition the Kalì Kart brand in the landscape of international and national karting. At the heart of the program is a dedicated and independent racing team for the multi-victorious brand founded by Calogero Vanaria.

Over the past two years, the collaboration with Jorge Pescador for the Spanish market and international races in the X30 Series has contributed to the increase in commercial and sporting activities in many other European and Asian countries. Following this constant market growth, CRG management has decided to further support Kalì Kart's activities, including communication, with a brand-new official website (www.kalikart.com), which will be launched in January. Simultaneously, two dedicated social media channels (Facebook and Instagram) have been opened, featuring a highly original editorial line to engage the karting community directly and unconventionally. Supporting these communication activities will be an official Kalì Kart racing team, which will promote the brand with structures and drivers involved in the main categories, from Mini to KZ. It is worth noting that Kalì Kart is the brand from which CRG itself originated in the mid-1980s and boasts a record of 10 world titles and 12 European titles, as well as having had drivers of the caliber of Michael Schumacher, Alex Zanardi, and Mike Wilson among its ranks.

Giancarlo Tinini, founder of CRG, is aware of the value of the Kalì brand in the imagination of long-time enthusiasts and how the history should be passed on to the new generations of drivers: «The range of Kalì Kart chassis has contributed to writing the history of karting and interprets our winning tradition in this sport as well as our vision of the future, innovation, quality, and service. We have instructed our marketing team to enhance the communication related to this brand to give it its own identity compared to the CRG range, with the aim of providing our dealers and external teams with more personalized support. Also, to revive a part of our history and tell it to new generations in a modern and direct language. In our plans for 2024, there is also the establishment of a dedicated racing team, which will contribute to promoting the brand from a sporting perspective, actively collaborating with our dealers and teams associated with the brand from a technical standpoint.»

Created by: fmarangon2 - 21/12/23

Browse by Columns





SIM - Racing Simulator




Stay tuned!
Sign up for our mailing list