The Rental Karting golden age: CRG

Columns: Racing rental
There was a time when the word 'rental kart' brought to mind images of seaside tracks by the beach, with impromptu drivers in flip-flops and swimming costumes returning from a day at the shore. Obviously, the purely recreational dimension of kart rental just described still exists. Today, Rental Racing is experiencing major development. At the root of its success are the technical evolution of the vehicles, increasingly well-organized Series and Championships, and the arrive-and-drive formula, preferred by many to buying their own vehicle to race. But what about performance? Let's take a closer look at the only karting formula that is truly accessible to anyone, through what some of the most evolved key players in the field offer, starting from CRG. (fm)(fm)

Today, Rental Racing is experiencing major development. At the root of its success are the technical evolution of the vehicles, increasingly well-organized Series and Championships, and the arrive-and-drive formula, preferred by many to buying their own vehicle to race. But what about performance? Let's take a closer look at the only karting formula that is truly accessible to anyone, through what some of the most evolved key players in the field offer, starting from CRG.

For over 15 years CRG has been one of the most important players in the Rental Kart market, in which it is present with a very complete range of products, all characterized by a refined design and very high manufacturing quality. A historic brand in international karting, it is known worldwide for over 20 world titles won in the "racing" sector and for having launched drivers of the caliber of Max Verstappen, Lewis Hamilton, and Nico Rosberg, to name but a few, into the world of racing.

Keeping up with the market, but looking ahead
CRG Rental's best-selling kart is undoubtedly the Centurion model equipped with a 4-stroke internal combustion engine, available both in the Senior version (also two-seater) and in the Mini version with different engines and outputs, even though the electric model called E-Drenaline, also available for adults and in the Mini version, is gradually making its way into an arena where electrics are already far ahead of the automotive and motorsport fields, leisure karting. The market's primary demands are those on which CRG focuses: on the one hand, to offer track managers safe and reliable go-karts, therefore with very low running costs, and on the other, guaranteeing end customers a vehicle that is fun to drive and high performing.

The Rental Kart market has developed progressively since the end of the 1990s in an increasingly evolved manner, moving quickly in terms of product, from more spartan karts, with low technological content and performance, to products specifically designed to satisfy a market that has gradually become more and more demanding. Once upon a time, the Rental kart was simply a kart with heavy protections and no aesthetic research, then the offer had to satisfy ever-increasing demands, both in terms of vehicle performance and aesthetics. Today a Rental Kart is a go-kart refined in details and with evolved technical devices, such as the possibility of adjusting pedals and seat quickly, as well as the setup. CRG was one of the first companies to understand this market’s potential from a numerical point of view, analyzing on the one hand the number of tracks all over the world and the growth of Indoor Karts even in large urban centers, and at the same time quantifying the very high number of enthusiasts that the sector could reach worldwide - we are talking about tens of millions of people, without exaggerating.

A business to be designed together with the partner
CRG is also one of the companies in the sector that first positioned its presence on the market by going beyond the kart range, investing resources in consultancy and customer service, as well as in the promotion of competitive events with its karts. As far as services are concerned, with the advent of business models linked to Indoor tracks, but also for Outdoor tracks that base their core business on Rental Kart, CRG is a partner able to support customers also in the pre- and post-sales phase for the creation of the tracks themselves and the development of business plans. As far as events are concerned, CRG personally promotes the 24 Hours Karting of Italy, which has become one of the most successful meetings in the Rental sector, as well as the Rental Kart World Contest, an event that involves all the company's partner tracks in a sort of genre final for all the events organized by the individual operators during the season.
But it is the events on the individual tracks that are the real soul of the growing success of Rental Kart, as they are races with a simple structure able to attract fans by combining quality and low costs. The Rental Kart market is now widespread on every continent, with both a massive presence of outdoor tracks and indoor tracks that have sprung up in large urban centers and colder countries such as North America and Northern Europe.

Several of the most important tracks in the world have chosen a CRG fleet, just think of the track of Lonato or Sarno in Italy, up to the Indoor centers in Canada managed by Alex Tagliani, to the beautiful Trackhouse Motorplex outdoor track (the "San Pancrazio" of America) in the United States, up to some of the major indoor tracks in Central and Northern Europe between Germany and Finland, where an important market for electric karts is developing very quickly. To date, Rental go-karts are worth over 15% of CRG's entire production, and growth prospects are still high in the medium term.

To learn more about CRG's Rental product range, visit www.crgrentalkart.com

Created by: fmarangon2 - 14/08/23

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