TW Steel Backs Dutch Kart Star Max Koebolt

Amsterdam, The Netherlands (June 25, 2010) – TW Steel, the international brand ‘Big in Oversized Watches’, is proud to be announcing its support of Dutch karting star Max Koebolt ahead of his participation in the FIA World Championship Karting Series.

The 12-year-old, currently the youngest karter competing in the Dutch, German and WSK karting series in the Junior KF3 category, has been selected to represent The Netherlands by the FIA and the Dutch Racing Association in the World Championships, starting next month in France before moving on to races in Spain and France in August and October respectively.

“I’m delighted to align TW Steel with Max in support of his participation in the FIA World Championship Karting Series,” stated Jordy Cobelens, CEO of TW Steel. “He’s a great ambassador for Dutch racing having proved his talent as soon as he sat in a go-kart."

“TW Steel is heavily involved in motorsport so with our new relationship with Max we literally cover karting through to Formula One. I’m particularly proud to support him as a fellow Dutchman. Of course we already enjoy long-term relationships with Tim and Tom Coronel, two of The Netherlands finest racing drivers, but I’m particularly happy to be supporting the next generation of talent in Max Koebolt.”

Proud to be displaying TW Steel branding on his overalls and race helmet, Max was equally enthusiastic to praise his new partner; “This is an exciting time and to have TW Steel backing me is great,” said Max. “To be supported by them and join the likes of the Coronel brothers, David Coulthard, Dario Franchitti and Emerson Fittipaldi as an ambassador is pretty special. I look forward to representing The Netherlands and enjoying the opportunity to compete against some of the best karters in the world!”

Koebolt’s rise to prominence came almost as quickly as he started karting, becoming Dutch Champion in the Mini-Junior category in 2007. He won the title again in 2008 before receiving dispensation to compete in 2009 in the Junior Category, officially for karters aged between 13-15 years. Aged just 11, Max won all his races in this class to once again be crowned Dutch Champion. His success that year led to an invitation from Yamaha Europe to compete in the World Cup Yamaha Series in Suzuka, Japan.

TW Steel, celebrating its fifth anniversary in 2010, continues to develop and lead the oversized watch market. A family-owned company, headed by 27-year-old Chief Executive Officer and co-owner, Jordy Cobelens, ‘The Watch in Steel’, has emerged as an innovative, bold lifestyle brand – now available in over 50 countries worldwide. TW Steel is also the ‘Official Timing Partner’ to the Renault F1 Team.


Created by: admin - 05/07/10

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