The CIK has just announced that Lotus F1 Team will feature the CIK logo and the slogan GO KARTING on the livery of the E23s at the Bahrain Grand Prix.
This is great news for the sport. At last, major media exposure will be granted to the discipline that has seen pretty much all F1 grid learning their race craft and honing their skills.
Lotus F1 team, not new to involvement in the sport (in recent years it has signed an agreement with Energy Corse for its young drivers development program) has offered the signage space on the cars of Romain Grosjean and Pastor Maldonado free of charge to the CIK-FIA.
Shaikh Abdulla bin Isa Al Khalifa, President of the CIK-FIA, commended the Lotus F1 Team for their support right back to the very grassroots of motor sport development.
“It can be easier for teams at the pinnacle of motor sport to pick and choose from drivers that have worked their way through the development ladder and are the finished product – or close to it,” said Shaikh Abdulla.
“It is another thing for these teams to play an active role in the development of drivers; which Lotus F1 Team does.
We greatly appreciate the opportunity to promote go karting and attempt to get more people involved in the sport – and we thank Lotus for allowing us to do this on the biggest stage in motor sport.”