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New era for FIA Karting

New era for FIA Karting
News & Previews

At the International Kart Exhibition (Offenbach – GER), the new FIA logo was presented.

New era of FIA Karting with the introduction of RGMMC as promoter . From “CIK FIA” to “FIA Karting World Championship”.

This approach to nomenclature ensures that all championships administered and sanctioned by the FIA follow a consistent and uniform structure which offers the karting world the same status and reputation benefits as other leading categories.

The main priority for RGMMC, working together with the FIA, is to promote karting to a wider audience and attract a strong fan base. A number of different agencies have over recent months presented their suggestions for a new branding concept, and ultimately it was the world famous design team (Interstate Creative Partners) which was instrumental in the creation of the Formula One and GT1 brand identities, that was appointed to complete the process.

In the past there were nine different logos for the various karting series, this has now been reduced to only two: one for the Continental championships and one for the World Championship.

James Geidel – President RGMMC: “I’m very excited about the new brand, the agency together with the FIA did an amazing job to have completed the project in such a limited time frame. The need to rebrand karting and change the public image of the sport is vital and the new brand identity and title is the first step in reaching the goals RGMMC and FIA set out to achieve. Starting the new era with a new image, name and modern approach to the sport, 2018 will be the foundation of a very strong future”. 

Simone Corradengo (scorradengo@vroom.it)

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