The new Promoter of the CIK-FIA European and World Championships from 2018 to 2020 has not been slow to take up its role since the FIA’s decision was announced in late November. Time is indeed of the essence for RGMMC Group before the start of the season at Sarno (ITA) in April 2018.
In frequent contact with the CIK-FIA, James Geidel, President of RGMMC Group, took advantage of one of his many visits to the FIA in Geneva to discuss the main lines of future action.
High level karting has followed the evolution of the modern world in many ways. Although its interest, both technical and sporting, has never faltered, its success with the public and sponsors is no longer up to the challenge. This is an exciting but expensive sport that deserves a better audience. We will focus part of our effort on communication by using the interactivity of social networks, getting the public back on the tracks, putting contacts with the national and local press back into the spotlight, and especially by ensuring a broad and real TV audience for this spectacular sport. This extensive media coverage is the key element in attracting new partners to the CIK-FIA Competitions. Karting needs new resources, both for its organisation and for the professionals and Drivers who are the main players.
We obviously have a longer-term vision for Karting Competition. We must first prove ourselves in the field before we can participate more actively in the evolution of this exciting sport. But it is certain that we intend to contribute to the future of Karting alongside the CIK-FIA, the ASNs and the industry. We are aiming for an increase in the number of participants and we have ideas for cost reduction. Our contract as a promoter runs for three years, so the countdown has already started to reach our ambitions.